Crisis Communications is a specialty, requiring both in-depth experience and a mastery of public relations tools and techniques.
In a time of crisis, perception is reality. It is our job to help you respond quickly, honestly, and effectively - to work with the media, not against them.
We have helped clients successfully manage a wide range of crises -
Crises Managed
- Product Recalls
- Industry Rumors
- Mergers and Acquisitions
- Labor Strikes
- Abrupt Management Changes
- Environmental Issues
- Shareholder apprehension
- Regulatory Scrutiny
We bring a thorough understanding of crisis dynamics. We are poised and fully prepared to respond around the clock, 24 hours a day, 365 days a year.
Assessment of corporate emergency response plan - recommendations for improvement to existing contingency plans.
Research and evaluation of potential corporate crisis scenarios. Coordination of communications infrastructure, policies and procedures for media, government officials, community and other publics.
On-site response and coordination of communications policies and materials press statements, daily internal and external briefings and contingency planning.
Real-life participatory crisis scenarios to test communication channels, spokesperson skills and crisis counsel.
Comprehensive media training programs stress content as well as form - tailored to individual strengths. Role playing, ambush interviewing, live and on-camera critiques.
Pre- and post- media backgrounding. On-site media contact, press conferences, written and phone contact, and follow-up.
Extensive monitoring of all media outlets. Analysis of all coverage before, during and after. Follow-up and analysis of non-media results.