Interactive flip-chart sessions to anticipate negative scenarios and crystallize appropriate messages.
Professional TV news cameras and sets used to provide real-life experience for hostile TV news interviews.
Spontaneous interview scenarios using roving TV news crews to catch CEOs and spokespeople off their guard and out of their comfort zones.
TV anchor ear pieces (IFBs) and remote monitors used to simulate satellite / microwave live shots and technical problem scenarios.
Professional actors deliberately planted to present emotional and erroneous information to prepare spokesperson for tabloid and talk show formats, and opponents calling-in from remote locations while TV / radio program is live on the air.
Media hired guns and freelance camera crews used to simulate in your face media gang-ups (4-5 total news crews, intense lighting, and multiple microphones).
Made-for-TV gestures, body language style, clothing and performance techniques to enhance credibility and trust.
Media Training Menu
- Messaging Workshops
- Sound Bite Crafting
- Print/TV/Radio venues
- Live Remote Interviews
- In-Studio Surprise Guests
- Simulated Consumer Activists
- Aggressive Q&As
- Press Conference Simulations
- Broadcast Performance Coaching
- Special Events
Whether across the table from a hungry reporter or under the glare of TV lights, media interviews pose the greatest threat to smart communications. Being an expert is not enough. Our high-energy sessions are custom designed to deliver insider principles usually taught to only network-level TV talent.
Our hundreds of battle-tested alumni, now armed with sound bites and savvy, are considered rolodex regulars by their new media peers.